Project Details

Our company FIFCO would design, brew, package, market, and distribute the liquid while Pepsi co would retain control over the branding. This partnership lead to a joint approach when it came to our website, Pepsi co. would design the desktop and mobile versions of the website and send our team assets where I translated those designs into a responsive website built with 11ty. The design took about 6 weeks to build, test and launch. In 2023, the web team decided to adopt new web technologies and move Lipton Hard Iced Tea’s website to a newer framework. Gatsby which a static site generator built with React, was our choice, the re-built took less than a month and moved our web team into a new direction.