
Seagram’s Escapes
Project Timeline:
2020-2024
Role:
UI Design, UX Design, Web Development
Project Objective:
Design a refreshing update to the Seagram’s Escapes website.
Project Details
Working in concert with an outside agency, the FIFCO USA Web Team was tasked with creating a brand new website that highlighted the the fun and excitement that the Seagram’s Escapes brand generates while funneling users to multiple opportunities to sign up for the Seagram’s Escapes Newsletter.
Originally the site was built as a bespoke html, css, and vanilla javascript based website by the 3rd party agency, after delivery, our Web Team decided to update the codebase to run on Gatsby React.
Since it’s original launch, the website has expanded in size to allow the brand to grow and bring new products to market, such as Seagram’s Escapes Refreshers. The website continues to receive weekly content updates to keep the site fresh and engaging.